“By consistently developing new and improved products, our products can meet evolving market needs and expand their product lines.”

~ Interview with Muhammad Uzair, Sales Manager, Rexol FZC (Onyx)

1. What is unique about your approach to Rexol and Onyx?

Our approach to Rexol and Onyx is uniquely distinguished by a combination of European expertise and a strategic regional presence. Here are the key elements that set us apart:

• European Expertise at Your Doorstep: We bring over a decade of experience in additive manufacturing to our customers, combining global insights with a deep understanding of the strategic needs of the regional market. Our team is well-versed in British technologies that have been the cornerstone of additive manufacturing under the Onyx Additives brand.
• Strategic Investment in Local Manufacturing: Rexol has recently invested over 3 million USD to establish a state-of-the-art grease manufacturing facility in the UAE. Spanning over 5,000 square meters in the Hamriyah Free Zone, Sharjah, this plant boasts an impressive annual production capacity of 15,000 MT for grease and 10,000 MT for additives. This strategic location enables us to efficiently serve the growing demands of both local and regional markets.
• High-Quality Products and Broad Range: We offer a comprehensive line of high-quality greases, available in various NLGI grades and fluid viscosities, to support a wide range of applications. Our Automotive and Industrial greases, whether conventional or synthetic, provide long regressing intervals, extended equipment life, and exceptional protection.
• Advanced R&D and Quality Control: Our production site features a cutting-edge R&D/QC laboratory equipped with tribometers, rheometers, and thermal analysis equipment. This ensures that each production batch undergoes rigorous testing and validation, guaranteeing excellent product quality.
• Commitment to Excellence and Sustainability: Our core values include a steadfast commitment to client needs, quality and consistency, staff and technological development, and sustainable practices. We use the finest chemicals and raw materials in our manufacturing processes, ensuring flawless products that meet your specific requirements, whether for automotive, industrial, or specialty blends.
• Expertise in Additives: Onyx Additives, under the Rexol Corporation, has been a leader in developing, producing, and providing additives for over 10 years. Our technology solutions encompass engine oil additives, driveline additives, industrial additives, and specialty/custom-made additives. We help our customers achieve their performance goals while considering emission reduction, fuel economy, equipment life, and lower total cost of operation.

 2. Why are Rexol and Onyx important elements in grease and additives?

Rexol and Onyx are essential players in the grease and lubricant additives market, distinguished by their exceptional customer service and robust research and development capabilities.

• Rexol and Onyx Custom Solutions

Rexol and Onyx offer unique and tailored solutions, leveraging their strong technical expertise to stand out in the market. The technical teams at both companies analyze existing products in the marketplace, developing new and improved greases and additives. These new products undergo rigorous laboratory testing to ensure they meet the latest standards and specifications. Additionally, Rexol and Onyx can create custom formulations tailored to specific customer needs, resulting in unique, value-added additive systems that provide a competitive edge.

• Onyx High-Performance Additives

Onyx specializes in developing and manufacturing cost-effective components and additive packages that are precisely balanced for optimal performance in an ever-evolving marketplace. Their additives are versatile, meeting a wide range of lubricant applications and exceeding stringent industry, government, and OEM specifications.

• Supply Chain Relationship

The companies excel in building strong relationships throughout the supply chain, which ensures a secure supply of products at the lowest possible costs. This network is bolstered by their commitment to developing personal connections with customers, ensuring reliable and efficient service.

• Flexibility and Efficiency

Rexol and Onyx prioritize flexibility and efficiency, offering support, choices, and adaptability that simplify business processes. Their customers benefit from timely quotes, quick responses, and fast turnaround times. The companies are adept at responding to changing customer needs, solving challenges swiftly, and introducing new products efficiently.

In summary, Rexol and Onyx are important elements in the grease and lubricant additive industries due to their strong customer service, technical expertise, and commitment to innovation and efficiency.

3. What are the main challenges when it comes to Rexol and Onyx?

Rexol and Onyx encounter several key challenges in the competitive landscape, despite their robust customer service and R&D teams.

• Dominance of Old Brands

One of the primary challenges for Rexol and Onyx is the dominance of established brands in the market. These well-known brands have a longstanding reputation and customer loyalty, making it difficult for newer companies to penetrate the market. To compete effectively, Rexol and Onyx must continuously innovate and demonstrate the superior performance and value of their products.

• Customer Awareness of Technology

Another significant challenge is increasing customer awareness about the advanced technologies and benefits of Rexol’s greases and Onyx’s lubricant additives. Many potential customers may not fully understand the technological advancements and advantages these products offer. Therefore, educating the market and effectively communicating the unique benefits of their products is crucial for gaining customer trust and adoption.

• Intense International Competition

The international market for greases and lubricant additives is highly competitive, with numerous global players striving for market share. This intense competition requires Rexol and Onyx to maintain a strategic focus on innovation and differentiation. They must continuously enhance their products to stand out in a crowded marketplace while also ensuring cost-effectiveness and high quality.

• Sustaining Continuous Growth

Achieving and sustaining continuous growth amidst these challenges is another major hurdle. Rexol and Onyx must balance innovation, quality, and cost-efficiency to drive growth. Their ability to develop new, improved products backed by rigorous R&D efforts is crucial for maintaining market momentum and expanding their presence globally.

4. How do innovative Rexol and Onyx solutions address these issues? 

Innovative solutions from Rexol and Onyx effectively address the key challenges in the grease and lubricant additives market through several strategic approaches.

• Cost-Effective and High-Performance Products

Rexol and Onyx develop and manufacture cost-effective components and additive packages that are meticulously balanced for peak performance in a challenging and dynamic marketplace. Their products meet the widest range of lubricant applications and adhere to or exceed the most stringent industry, government, and OEM specifications, including API guidelines and benchmarks. This ensures that their products offer superior value and performance, making them competitive alternatives to those offered by established brands.

• Strong Technical Expertise and Unique Offerings

The unique offerings and robust technical expertise of Rexol and Onyx set them apart from their competitors. Onyx’s technical team conducts thorough analyses of current market offerings and develops new, improved additives. These products are backed by rigorous laboratory testing and comprehensive technical data, ensuring they meet the latest industry requirements and specifications. This focus on continuous improvement and adherence to high standards helps build customer trust and recognition of their technological advancements.

• Addressing Market Dominance and Increasing Awareness

By continuously innovating and developing superior products, Rexol and Onyx can effectively compete with established brands. Their commitment to quality and performance helps in building a strong reputation in the market. Additionally, their efforts to educate customers about the technological benefits of their products increase market awareness and adoption. By clearly communicating the advantages of their advanced greases and lubricant additives, they can attract customers who might otherwise remain loyal to older, more established brands.

• Competing in the International Market

In the highly competitive international market, Rexol and Onyx leverage their innovative solutions to differentiate themselves. Their ability to produce cost-effective, high-performance products ensures they remain competitive on a global scale. By continually enhancing their product offerings and maintaining rigorous quality standards, they can effectively address the intense competition and secure a growing market share.

• Sustaining Continuous Growth

The focus on innovation and technical excellence enables Rexol and Onyx to sustain continuous growth. By consistently developing new and improved products, they can meet evolving market needs and expand their product lines. This commitment to R&D and innovation ensures they remain at the forefront of the industry, driving growth and maintaining market momentum.

5. Why did you decide to participate in BOLAT 2024? 

We decided to participate in BOLAT 2024 for several compelling reasons that align with our strategic goals and vision for Rexol and Onyx.

• Unique Business Opportunity

BOLAT 2024 is the first event of its kind in the Middle East, bringing together additive manufacturers, base oils raw material providers, manufacturers, and end users under one roof. This unique platform offers a valuable business opportunity to create new customer relationships through both B2B and B2C business models, while connecting with market leaders in the industry.

• Enhanced Market Presence

Participating in BOLAT 2024 provides us with a platform to showcase our products, innovations, and expertise in the grease and lubricant additive industry. By exhibiting at this event, we aim to enhance our visibility and brand awareness among industry professionals and potential customers, demonstrating the quality and performance of Rexol’s greases and Onyx’s lubricant additives.

• Networking and Collaboration

BOLAT 2024 will facilitate extensive networking opportunities with other companies, industry experts, researchers, and professionals. This environment will allow us to establish valuable partnerships, explore potential collaborations, and exchange ideas with like-minded individuals and organizations. These connections are crucial for fostering innovation and staying at the forefront of industry developments.

• Market Insights and Intelligence

Engaging with attendees and observing competitor offerings at BOLAT 2024 will provide us with invaluable insights into market trends, consumer preferences, and emerging technologies in the grease and lubricant additive sector. This exposure will help inform our future business strategies, ensuring we remain responsive to market needs and ahead of industry trends.

• Industry Showcase

BOLAT 2024 serves as an industry shop window, offering us the perfect opportunity to demonstrate our commitment to excellence and innovation. By participating, we can reinforce our position as leaders in the market and showcase the advancements and superior performance of our products.