“New technology like IoT and AI is making lubrication systems smarter, allowing real-time monitoring, predicting maintenance needs, and cutting down on waste.”
– Interview with Ashvini Chauhan, Business Development Manager, Laiba Lubricants Pvt. Ltd.
1. Tell us about Laiba’s journey of growth. What is your manufacturing set up like?
Laiba’s journey has been all about innovation and dedication. We started as a small operation, always putting quality and customer satisfaction first. This commitment has helped us grow, expand our product range, and reach more people. By investing in research and development, we’ve kept up with industry trends and adapted to our customers’ changing needs. Today, Laiba is recognized for its high-quality products and a customer-first approach.
Our manufacturing setup in India reflects our focus on efficiency and precision. We operate from a modern facility with the latest technology, ensuring consistent quality as we grow. Sustainability is also important to us, so we’ve incorporated eco-friendly practices into our processes. Our team in India works in a safe, innovative environment where quality always comes first.
2. What are the current trends and innovations in the lubricants industry?
The lubricants industry is evolving in exciting ways:
- Going Green: There’s a rising demand for eco-friendly lubricants made from renewable resources that help reduce pollution and emissions.
- Better Synthetics: Synthetic lubricants are becoming more popular because they last longer and perform better, especially in high-performance engines and machinery.
- Smart Technology: New technology like IoT and AI is making lubrication systems smarter, allowing real-time monitoring, predicting maintenance needs, and cutting down on waste.
- Boosting Efficiency: There’s a big focus on lubricants that help machines run smoother and use less energy by reducing friction.
- Safety First: With stricter regulations, the industry is developing lubricants that are safer for people and the environment.
These changes show the industry’s commitment to more sustainable, efficient, and advanced solutions.
3. What are the current drivers of demand in lubricants in the MEA market?
The current drivers of demand for lubricants in the MEA market includes:
- Industrial Expansion: Growth in manufacturing, mining, and construction sectors increases the need for lubricants to keep machinery running smoothly.
- Automotive Growth: A rising number of vehicles, especially in emerging markets, is boosting the demand for automotive lubricants like engine oils.
- Infrastructure Projects: Ongoing infrastructure development in the region fuels demand for lubricants used in construction equipment.
- Oil and Gas Industry: The prominent oil and gas sector in MEA heavily relies on lubricants for drilling and extraction operations.
- Economic Diversification: Countries in the region are diversifying their economies, leading to more investment in manufacturing and transport, which further drives lubricant demand.
4. With factories in India and an office in UAE, how do you manage your logistics and supply chain. What are the challenges here?
Managing our logistics between our Indian factories and UAE office requires close coordination. We rely on a strong network of shipping partners to ensure timely deliveries and use advanced inventory systems to maintain optimal stock levels and ensure steady product supply. We also use digital tools to facilitate real-time tracking and coordination between our Indian factories and UAE office, ensuring smooth operations and quick response times. This setup allows our experts at our subsidiary office in India and our head office in Dubai to effectively oversee and manage operations.
The distance between our production sites and markets means we plan carefully to ensure smooth operations. We also adapt to global supply chain changes and unexpected events with solid contingency plans. By combining strategic planning with technology, we keep our logistics and supply chain efficient and resilient.
5. How does Laiba stand out amongst its competitors? What is your USP?
Laiba stands out by combining innovation, quality, and a strong customer focus. Our USP is our commitment to high-quality products, supported by advanced research and development and eco-friendly manufacturing. We consistently invest in state-of-the-art technology to exceed industry standards. Our strategic manufacturing presence in India and the UAE allows us to serve markets efficiently, ensuring reliability and excellence that set us apart from the competition.
6. Why did you decide to exhibit at BOLAT Show 2024? What will you be showcasing here and who do you expect to meet?
We chose to exhibit at BOLAT Show 2024 as it’s a leading platform that brings together the best minds and innovations in the industry. BOLAT is renowned for setting the stage for impactful connections and showcasing the latest advancements, making it the perfect venue for Laiba to present our latest offerings. Recently, we introduced a new line of premium quality lubricants and oil field chemicals that have been praised for their exceptional performance and sustainability.
At the show, we’re thrilled to share our latest innovations and our range of lubricants and oil field chemical solutions designed for various industries. Our biodegradable lubricants, for instance, are already getting attention in the automotive sector, reflecting our commitment to quality and environmental responsibility. We’re really looking forward to connecting with potential partners, clients, and industry experts who are as excited about innovation and sustainability as we are.